90s Themed Campaign Logo for Electric Company

This is what Rewind. Recharge. was looking for in their logo design

Create a flexible campaign logo for an organizations 90th anniversary. Create a modern, polished interpretation of 1990s nostalgia.

Project

Create a standalone logo or wordmark for the campaign theme:

Rewind. Recharge.

The client is a confidential member-owned electric cooperative celebrating a milestone anniversary. The identity should connect the cooperative’s history with its continued role in powering progress.

Campaign Concept

The theme represents two complementary ideas:

Rewind: Looking back at cooperative history, rural electrification and the ways electricity transformed everyday life.
Recharge: Looking ahead to innovation, modern technology, reliable energy and future progress.

The 1990s provide the campaign’s creative inspiration, bringing a bold, energetic and nostalgic personality to the design.

Creative Direction

Create a polished logo inspired by the bright, expressive visual st… Read more