Logo & Favicon for Swiss Webagency

This is what MacherWeb was looking for in their logo design

1. The company in one line

website is: www.macherweb.ch
MacherWeb is a one-person web agency from Zürich, Switzerland. One craftsman ("a Macher") builds a tailor-made website for small local businesses in
7 days, for a fixed price — agency quality without the agency price tag.

"Macher" is German/Swiss for "a doer / a maker / someone who gets it done." That word IS the brand. The logo should feel like a maker's mark, not a
tech startup.

2. Who it's for

Owners of very small Swiss businesses (1–5 people): painters, hairdressers, trustees, small shops. Practical, down-to-earth people. Not designers,
not tech people. They value: clarity, honesty, speed, a handshake, one person they can call.

3. Brand personality

- Craftsman, not corporate. Solid, reliable, hands-on.
- Swiss understatement. Confident but never loud or hype-y.
- Simple and direct. One price, one person, one promise.
- M… Read more