Visual Identity for Studio Lemons, Lifestyle Coaching

This is what studio lemons was looking for in their logo design

I’m looking for a visual identity in terms of fonts and color palette for my coaching business in health, nutrition and lifestyle.

The brand focuses on sustainable health, nutrition, balance, strength, energy and lifestyle optimization in a realistic and non-extreme way. The audience mainly consists of women ± 40 years who care about health and feeling good, achieving this in a realistic way — no crash diets or "picture perfect”.

I’m looking for:
Typography/font combinations
Color palette
Which I can use on my website, socials, Canva creations (like recipe guides) and in powerpoint
Optional: advice for social media (instagram & LinkedIn)
Optional: logo improvement (I like my logo now, but suggestions are welcome) See www.studiolemons.com

The style should feel:
Minimal but warm
Calm, modern and elevated
Feminine without being girly
Luxurious but approachable
Clean and sophisticated

Please avoid:
Overly… Read more