NORTHERN DENTAL GROUP LOGO DESIGN BRIEF

This is what Northern Dental Group was looking for in their logo design

NORTHERN DENTAL GROUP LOGO DESIGN BRIEF

Business Name:
Northern Dental Group

About The Business:
Northern Dental Group is a modern general dental practice focused on long-term oral health, honest advice and quality dentistry in a calm and professional environment.

Our clinic is modern, organised and welcoming. We aim to create a dental experience that feels trustworthy, straightforward and comfortable for patients of all ages.

We are connected to a dental education academy and operate alongside specialist dentists, meaning education, professionalism and continual learning are deeply embedded into the culture of the business.

We are not a cosmetic-focused dental brand and want to avoid the “quick-fix” feel often seen in modern dental marketing.

Brand Personality:
• Trustworthy
• Safe
• Warm
• Approachable
• Professional
• Modern
• Calm
• Organised
• Timeless

Target Audience:
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