Refreshed Logo for Swiss Wholesale & Logistics Company

This is what Name to be included in the logo: D A Pet supplies ( D A should be dominant) Colour coding : currently we are acting in the world of Blue/Aqua and White – we do believe that we should stay in this area as we can differentiate from competitors and anchor the heritage Optional elements or symbolism to explore (not mandatory): • Delphin (discrete, maybe a good anchor for heritage in the first phase – could maybe eliminated after some years in second phase, – if used, not dominant) was looking for in their logo design

About the Company:
D A Pet Supplies is a Wholesale and Logistics -Provider in Pet supplies industry (B2B). We are the biggest brand hub in Switzerland for pet supplies including also a decent range of private label offerings. We deliver tailored logistics and dropshipping solutions and do serve Swiss retailers, specialists and E-Commerce companies. Company was formerly named Delphin Amazonia,having a 50 years tradition, using the Delphin animal as integral part of its existing logo. Renaming of the company to DA Pet Supplies happened in course of the recent acquisitio by an investor. Intermediate logo (Almost similiar to old logo) to be found in attachement

What we are looking for:
We are seeking a fresh, modernized logo that balances the heritage/tradition of the « old company » with the new direction (« improved and enhanced offer ») under the new ownership . The logo should:
• Be versatile: work well in full color and black & white
• Be clear and recogn… Read more