YOONYO - a streetluxe fashion brand

This is what YOONYO was looking for in their logo design

Brand-Name:

YOONYO is a start-up fashion brand in the streetluxe segment.

Mood/Feeling:

Quiet power, Cultural memory, Rooted yet forward-moving, Liminal, Timeless, Discoverable.

Color palette for the icon in the logo:

Primary use: monochrome (black or deep charcoal)
Secondary consideration: warm, natural tones — amber, grey-green, ochre turmeric, deep indigo.

Icon: The Y-Mark

This is a single geometric Y icon built entirely from multiple interlocking Y’s and fragments. Every Y holds another Y. The whole is made of the parts, and the parts build the whole (see example in picture).

Key Design Directions:
- Geometric, modern, and minimalist, yet intricate enough that the longer you look, the more Y’s you discover.
- Suggest movement, flow, and “in-between” spaces without being literal.
- Clean, precise lines with a subtle hand-crafted warmth (never cold or purely digital).
- Subtle and my… Read more