Custom Mascot Logo Design for Electrical Company

This is what Pacific Power Electric was looking for in their logo design

Pacific Power Electric is an electrical services company looking to establish a strong, memorable brand identity through a mascot-based logo. The goal is to create a recognizable character that represents the company in a friendly, trustworthy, and professional way.

The mascot will be inspired by the owner’s Hereford cow, giving the brand a personal and distinctive touch that stands out in the electrical industry.

Mascot Concept
• Animal: Hereford cow (male character)
• Personality: Friendly, playful, confident, approachable
• Expression: Happy, welcoming, slightly smiling
• Style: Cartoon / illustrated (NOT realistic)

Key Features to Include:
• White face
• Brown body
• Soft rounded features (not aggressive or sharp)
• Simplified shapes for easy recognition

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Brand Direction
• Tone: Playful, fun, memorable
• Feeling: Trustworthy but not overly corporate
• Audience: Homeowners, local bu… Read more