Logo design for Carma Experiences – Sardinia-based curated travel brand

This is what Carma Experiences was looking for in their logo design

We need a logo for Carma Experiences, a NEW Sardinia-based agency brand focused on curated experiences, private charters and local services. The brand should feel human, grounded, refined and contemporary.
The name Carma comes from the combination of Carola and Marina, the two women behind the project. At the same time, it also subtly recalls the idea of “Karma”, which we like for its sense of connection, balance and the feeling that good things happen when they are built with care.
Carma is not a mass-tourism brand and not a generic booking platform. It should communicate care, trust, local knowledge and real presence on the ground. We want the logo to feel personal and distinctive, with a strong but warm identity.
The style should be perhaps elegant, modern and clean, with a subtle feminine energy. not overly decorative, not too corporate, and not too “luxury hotel”. It should feel rooted in Sardinia, but without using obvious tourism clichés. What we want the logo to … Read more