Boom Wicks Veteran Owned Candle Company

This is what BOOM WICKS was looking for in their logo design

Brand Name: Boom Wicks
Industry: Veteran-Owned Candle Company
Target Market: Primarily men ages 25–55 who enjoy bold, rugged, military-inspired lifestyle products.

Overall Creative Direction

Boom Wicks is a dark, gritty, masculine candle brand inspired by military ordnance, pirate lore, and the rebellious spirit of the Jolly Roger. The logo must communicate power, edge, danger, and mood—while still making it unmistakably clear that the company sells candles.

This brand is not soft, pretty, or overly decorative. It’s bold. It’s rugged. It’s the candle company that would exist on a pirate ship or inside a weapons locker.

Key Themes to Incorporate

1. Military Ordnance
• Elements inspired by artillery shells, grenades, mortars, or explosive ordnance.
• Rugged metal textures, fuse imagery, or flame-tipped wicks.
• A nod to the “boom” in Boom Wicks without looking cartoonish.

2. Pirate / Jolly Roger Influence
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