Visual identity for professional real estate financing consultancy

This is what Gerald Novak - Immobilienfinanzierungen was looking for in their logo design

Briefing for the logo design for Gerald Novak's real estate financing service

Objective The logo should reflect the core competence and values of Gerald Novak as an experienced, trustworthy expert for real estate financing in Vienna. The focus is on seriousness, clarity and individual support.

**Target group The target group includes private individuals and investors who are looking for real estate financing between €600,000 and €900,000 (or €350,000 - €700,000 for smaller financing) in Vienna and the surrounding area. It is primarily aimed at families, professionals and investors aged between 30 and 60 who value professionalism, individual advice and an uncomplicated process.

Messages that the logo should convey

trust and competence from 20 years of experience
access to a strong network of over 30 banks
individual and transparent advice on all aspects of real estate financing
Requirements for the design

Color scheme: Subtle, se… Read more