Mud Puppy custom apparel company logo design

This is what Mud Puppy was looking for in their logo design

Company Overview

Mudpuppy is a new custom apparel brand based in the Lowcountry of South Carolina. We create high-quality, quirky, and fun t-shirts that play on the oddities and familiarities of the region.

Bluffton, SC — our hometown — embodies Southern charm, hospitality, and a laid-back lifestyle. The area is known for its outdoor life, abundant wildlife (alligators, possums, armadillos, dolphins, birds, etc.), as well as golf, sailing, shrimping, and oyster roasts. Bluffton’s slogan is “State of Mind” — reflecting the warm, relaxed culture we want our brand to capture.

The Brand

· Name: Mudpuppy (a playful nickname for an alligator)

Target Audience

· Locals who want fun, high-quality, locally inspired apparel

· Tourists and locals seeking unique gifts with a Bluffton/Lowcountry flavor

· Initially focused on Bluffton, but expanding later to other Lowcountry towns (Beaufort, Charleston, etc.)

· Products… Read more