Brightside Cleaning Company logo and branding design

This is what Brightside Cleaning Company was looking for in their logo design

Name: Brightside Cleaning Company
Tagline: Clean less. Live more.
Type: Residential cleaning service
Target Market: Upper-middle-class families and busy professionals
Service Area: Suburban neighborhoods, primarily North Dallas and similar markets

Brand Personality
Tone: Friendly, clean, optimistic
Feel: Uplifting, reliable, modern
Positioning: A balance between professional and personal — more polished than a solo cleaner, more personable than a national franchise

Logo Style Preferences
Format: Circular or badge-style preferred (but open to horizontal variants for alternate use)

Visual Elements (suggested):
Subtle visual nods to cleanliness (but no clichéd mop buckets or cartoon maids)
Typography: Clean, sans-serif fonts. I want the font to be a little softer edges.

Colors:
Primary: Light blue-green (leaning blue)
Secondary: Navy and white
Clean contrast, high legibility

Logo Must Includ… Read more