Auto Giant Logo Design & Rebrand

This is what Auto Giant or Auto Giant, USA was looking for in their logo design

This is a rebrand of an existing car dealership, Carmel Motors. They are rebranding as Auto Giant and have locations in Indianapolis, Fishers, and Sarasota, Florida. The client describes their product as "affordable luxury." Their target audience are families looking to stand out while staying on budget. Giant refers to their giant inventory. They give families options when it comes to finding the right vehicle. They are not like CarMax or Carvana.
Client is looking for a typographic logo with a possible monogram/icon. Some colors to keep in mind are Red/Orange, Dark Blue or Graphite, and Light Grey/Cream.
Attached is a logo the client likes. They want this red/orange as the primary color. Read more