Initial business logo for WyWander

This is what WyWander was looking for in their logo design

**Edit, 10/31/24** - I've decided I would like the vehicle as a mandatory element. A single 4Runner. I don't think the company name and mountains/trees alone makes it as clear what we're about. Thank you!

I need a new logo for a new company called WyWander, based in Wyoming (WY.) The company will be doing social media entertainment focused on vehicle based overlanding, off-roading, and camping, sharing my travel experiences via video and photo.

I am open to ideas but have one of my own: My white business vehicle (Toyota 4Runner) has a black mountain/tree decal. See the attached picture. My idea is to have a simple black and white, or 3-4 color, logo based on the attached picture, with the focal point being the front left corner of the vehicle, looking back along the drivers side, with the mountain/treescape continuing and possible growing while the vehicle profile fades out.

I would like the logo to be fairly simple but still have some detail in the trees… Read more