Vacation rental company logo design

This is what Spotter (you can use the slogan: "By TopSpot") was looking for in their logo design

Project Brief: Logo Design for "Spotter" by TopSpot

Company Background:

TopSpot: A well-established property management company specializing in luxury short-term vacation rentals in Colombia. With over 9 years of experience, we manage 100+ luxury properties and have built a trusted, recognizable brand.

Spotter: Our new brand, "Spotter," will cater to non-luxury properties, focusing on more affordable options while maintaining the same high-quality service. Spotter is an extension of the TopSpot brand, and we would like the logo to reflect that connection but feel free to explore other ideas.

Design Goals:
We are looking for a logo for Spotter that:
Somehow relates to the established TopSpot brand (visit: www.topspot.com.co to view our current logo, also attached). This is desirable but not a must, feel free to create outside the box.
Maintains consistency with TopSpot in terms of visual identity, such as using similar colors, fonts, or d… Read more