viteprotette - life insurance online policy - logo design

This is what vite protette was looking for in their logo design

The logo will be used by an insurance broker for a life insurance product (term life) that will be distributed online within Italy.

The target market for this product consists of families 30-45 years old with dependent children and couples with home mortgages, belonging to the middle class. They are interested in purchasing services online and tend to prefer brands they already know.

The policies sold under the broker's brand, for which you will be working, are issued by a well-known Italian company (Italiana Assicurazioni), part of a prominent Italian insurance group (Reale Group).

The life insurance product marketed under the brand “vite protette” is designed to protect families by ensuring a significant capital in case of the insured’s death, so the concept of protection must be inherent in the logo.

Absolutely avoid using the typical symbols associated with the insurance sector, such as umbrellas, shields, or safety helmets.

The logo sh… Read more