Jewelry Shop Needs A Logo Rework (Modernize)

This is what Flawless Gems ATL was looking for in their logo design

We have an existing logo but it could use a rework. We are looking for something a bit more simple and modern with less clutter. If I had to critique our current logo, I'd say the diamond is a bit too detailed and proportionally too small compared to the text. The text is also not bold enough to be seen without a second glance. "Gems" is also too small.

While I'd like a complete rework, I am still open to a refined (much) version of our current logo. Read more