Crush Work Incorporated Logo and Brand Design

This is what Crush (incoporate "work" if possible, but emphasize the word "crush") was looking for in their logo design

I need to come up with a logo and brand design elements for a company I am building. The company is an app for accountants that will help them close the books for the companies they work for faster. We will sell to CFO's, Controllers, and Accountants. Typically the people in these roles are characterized as ...boring, ...tight, ...nerds (I should know I am a CFO...). Software these roles use is stiff and bland. I want to have a brand that is fresh... smart while at the same time that doesn't take itself too seriously. The word "Crush" has many meanings. 1) You can have a "crush" on someone - meaning you get the tingly feelings when you are around them. Also you can have a "crush" about the work you do. I want our customers to feel that connection to our software - like they love it. 2) You can "crush" a job or task - meaning you nailed it and really delivered. As in "dude you crushed it!". This can mean a positive outcome and people celebrate your win at that task or job. … Read more