Creation of a logo for a dogs & cats brand

This is what Foxy was looking for in their logo design

Creative brief for the creation of Foxy's logo

Brand context:
Foxy is a premium brand specializing in dog and cat bowls. These bowls stand out for their elegant design and eco-friendly commitment, serving as true elements of interior decoration. The products are made from eco-designed materials, reflecting the brand's dedication to sustainability and aesthetics.

Logo objectives:
- Reflect premium quality: The logo should evoke the luxurious and high-end nature of the brand. It must inspire elegance, sophistication, and superior quality.

- Highlight eco-friendliness: The logo should incorporate a touch that signifies Foxy's eco-friendly commitment without being too obvious or cliché. -> Use symbols or colors that can discreetly remind of eco-design and sustainability without falling into green clichés.

- Subtle animal reference: Avoid explicit representations of foxes. If a reference to dogs and cats is included, it should be extremely su… Read more