Logo for new Children’s Swimwear brand

This is what Little Jellies Swimwear was looking for in their logo design

Little Jellies Swimwear is an emerging children’s swimwear brand. Our goal is to create fun, colourful and practical swimwear that reflects the vibrant and sunny lifestyle of Australia.

The creator of the brand, a former swimming teacher, has long identified a gap in the market of children’s swimwear—being children’s swimwear that is bright and colourful. Most children’s swimwear brands focus on what one would describe as gender norm colours. Girls get pastel pink and purple and boys get blue and green. We see two main problems with this. First, if we look at the “boy colours”. Blue and green are often the colours of the tiles in the pool. This has the consequence of those bathers being difficult to see when underwater. If disaster were to strike and a child to fall into the water or to go under for some reason, they need to be seen and be seen quickly. This is why our brand is focused on neon colours and neon print. Pale colours such as pastel pink and purple al… Read more