Logo for a high-end male underwear brand

This is what Hellesøe was looking for in their logo design

Imagine a high-end brand for boxer shorts (tights, not loose) for men. Sold predominantly in Europe. I need a logo that makes the designers at Luis Vuitton and Prada go "Damn boy!"

The brand is Scandinavian and the brand name is Danish. The logo needs to be in one color and provided also in black and negative (white). No multiple colors please.

And simple... it has to be simple please. Not like the logo of Manchester United at all. We don't like them. Read more