Logo for shop front signage for a new large tourist shop

This is what 'Just in Paradise' was looking for in their logo design

The shop is located in a beach tourist city catering to tourist. The shop offers a mixture of beach gear, souvenirs , fashion accessories, toys, caps, sunglasses etc. As well as fun services like hair braiding, temp tattoos, fairy floss, face painting...
Catering to families, young adults, beach enthusiast, holiday makers looking for memorable moments from their trip.
The logo will be used on the storefront (which is large and highly visual from a distance) as well as merchandise and signage throughout the store.
Needs to be a balance of playfulness and readability. Bright and inviting that a reflects a sunny beach vibe. Read more