crafting a Vibrant and Chic Identity for the Accommodation Mastery Course

This is what Accommodation Mastery was looking for in their logo design

Creative Brief for Accommodation Mastery Course Logo

Background:
The Accommodation Mastery course is designed to teach the ins and outs of mastering the art of providing top-tier accommodation experiences. The course aims to blend the nostalgic allure of Palm Springs in the 1960s-70s with modern chic sensibilities.

Objective:
To design a logo that encapsulates the spirit of Palm Springs' golden era, renowned for its mid-century modern architecture, vibrant color palettes, and the leisurely lifestyle of a desert oasis. This logo should not only be a mark of excellence for the course but also resonate with a feeling of cool, laid-back luxury.

Design Requirements:

Primary Logo Text: "Accommodation Mastery"
Instagram Image Text: "AM"
Style Guide:

Era Inspiration: 1960's-70's Palm Springs aesthetic, reflecting elements such as:
Geometric shapes and clean lines
Retro-futuristic style typography
Pastel color palettes wi… Read more