Design a logo for a new Sportswear brand!

This is what FITNATIC was looking for in their logo design

LOGO DESIGN BRIEF

I would like to create a new logo for a sportswear brand that we'll be launching called FITNATIC.

The brand name itself is the merging of the two words "fitness' and 'fanatic'. So a fitness fanatic is a FITNATIC for short!

To align with the brand's name, the design should be progressive, clean and have a level of dynamism, movement or boldness to it.

The logo will appear on:

- the website (ecommerce);
- the sportswear and clothing itself e.g. swimwear, shorts, t-shirts, compression gear, etc;
- packaging and merchandising - clothing labels, care labels, printed bags, flyers, etc;
- various social media channels and within the content created; and
- a range of marketing and promotional materials.

TARGET AUDIENCE

The Fitnatic brand is a general sportswear brand aimed at men and women aged 18 - 49. While we will target male and female adults, we'll also be producing sportswear for kids - … Read more