SaaS Company Rebrand - posibolt

This is what posibolt was looking for in their logo design

We are a SaaS tech company that services the retail, wholesale and distribution market. Our clients are majority retailers and we want an innovative SaaS minimalist logo to update our brand identity in our new version of our software

DO:
? READ THE BRIEF
? READ THE BRIEF AGAIN - ESPECIALLY the part where we outline logos that we love
? Use negative space and come up with something creative and minimalist
? Design for a tech company (look at the document)

DONT
? Design overcomplicated or complex logos
? Deviate from the design brief
? Copy and paste from Google Read more