Logo / identity for food distributor

This is what Williams Provisions was looking for in their logo design

I need a logo for my food distributor / wholesale company. I’d like it to be monochromatic-compatible, and I’m open to color palette ideas.

I’d like to incorporate a 4-pronged table fork as a “W” and possibly a table knife as a “P” in an icon. Fork is priority.

Looking for a clean, friendly style.

“Williams” should be more prominent / bigger. Read more