Logo needed for Fitzaar (Fitness Bazaar)

This is what FITZAAR was looking for in their logo design

I am looking for an eye catching logo for my online start up Fitzaar - it will be an online directory initially to market personal training services and if further successful could be a complete online marketplace for all things fitness, including e-commerce. The name is a mix of fitness and bazaar - I'd like to see if these two elements could be conveyed in the logo.

An example I have thought of is the written logo 'FITZAAR' with an arm outstretched above/below as though a salesperson is presenting the 'FITZAAR' as an item for sale. Much like you might find from a seller from a real bazaar. Another example could be a market stall being conveyed in the logo. Maybe you have a better idea of how to convey these two things.

I have an example from Smashinglogo which was automatically generated - I have screenshot this just for insight as I very much like the font, with the way the second 'A' is made out of shadow.

I like bold, energetic colours. I find yellow… Read more