Logo Refresh for Australian Life Saving Club

This is what Hampton Life Saving Club was looking for in their logo design

Our million-year-old logo is an terrible clip art mashup. While the general elements and colors need to remain, we could use a more professional sizing, arrangement, type treatment, maybe some depth, etc. So there's latitude, but not a ton of latitude. We have no attachment to the font, but it should be easy to read and simple.

The lighting bolts refer to our team name since the club was founded. The belt and reel thing in the middle speaks to the earliest days of lifesaving, too, but can be stylized (you'll see it in many of the other clubs' logos (examples attached, just FYI)).

The basic ask is just a cleanup. I'd love to consider just one bolt, an accent color*, etc., but it'd be a harder lift. Still, if you have an idea, share it! (*Red and yellow are offical surf lifesaving colors, so may want to stay away from those.)

More inspiration: www.hlsc.org.au

Should have mentioned: "Hampton" can be more important than "Life Saving Club" Read more