Childcare Business Services Logo Design

This is what Early Learning Solutions (Umbrella Brand) Early Learning Bookkeeping (Service Brand) was looking for in their logo design

We need a logo for our business.

We provide professional services (e.g. bookkeeping, accounting, legal, marketing) to childcare/daycare centres.

The overarching business name is:
Early Learning Solutions

Then, we need a logo variation for the individual services:
Early Learning Bookkeeping

Besides the different text (i.e. "Bookkeeping" rather than "Solutions"), the services logos might use a different contrast colour or slightly different icon so each service brand looks unique if we had six services side by side.

We want to come across as friendly, but conservative. Think, bold sans-serif fonts with very subtle round corners.

The colour palette should be conservative, but child-friendly. Perhaps fairly dark blue (I think navy would be too dark) and orange as a contrast. However I'm not attached to this. Read more