Logo for new wholesale startup into an established and dull market

This is what Euro Sew and Knit - Australia's Prym Specialist was looking for in their logo design

We are a start up wholesale company specialising in European branded sewing and knitting products. Our principle brand is Prym, which has white writing on a red background. Prym has just launched a new tagline "happiness is handmade" which we would like to reflect.
The logo will be used across all media so we would prefer not to have any stylised fonts that will look out of place against a standard typeset. Read more