Branding for Division of Critical Care

This is what 1. AWH Critical Care Division - ED 2. AWH Critical Care Division - ICU was looking for in their logo design

We are the Division of Critical Care. This incorporates both the emergency department and the intensive care unit of our hospital. The current hospital logo is not fit for purpose (see attached) and we would like to brand ourselves as a subdivision within the hospital (so there will be need to be some interplay with the official logo eg. same colours. The hospital logo is supposed to represent two towns linked by a river). The redesign should represent safety net and high level technical care that we provide to the most unwell patients in our departments. There will need to be two versions on the theme: 1. AWH Critical Care Division - ED = emphasis is on safety and care (eg. cupping hands) 2. AWH Critical Care Division - ICU emphasis on more technical symbols (eg. ECG, stethoscope). Read more