Holding company logo design

This is what Upper Group was looking for in their logo design

Most of designs show the wording Upper Group + extra element or logo, apart from the name. Instead we would like for the design to be integrated to the word Upper, or part of it.

Will be eliminated:
Too fun,
too colorful,
Showing dogs, animals, paws,


we need a logo design for our holding company called Upper Group. We are in the pet food, treat business. We have a few brands and some factories. But.. we don't want necessarily or explicitly use "pet" images, design on the logo as we may in the future go into other industries. We need a strong, business, elegant logo.. black color. Needs to communicate that we do, we do better, we do right, we care. Read more