The Glass Elevator - Logo Design Project

This is what The Glass Elevator was looking for in their logo design

Brand Background:
The Glass Elevator is a newly established Market Research agency.
We see ourselves as story tellers. uncovering consumer stories and working with our clients to deliver actionable business solutions that connect directly with a consumer needs
We are part fiction and part non fiction. .. Listening to the consumer is only half the story, it's how you interpret their story that you make a true blockbuster!
We want the idea of `story telling' to imply clarity and simplicity (but not be childlike)

Why `The Glass Elevator':
Inspiration from Roald Dahl's book: Charlie and the Great Glass Elevator
Implies: Transparency, upwards ascendancy, out of the box invention, momentum, breakthrough thinking, variety of perspectives, spotting opportunities from afar, notion that we are all `on the ride together', honesty and `straight up' attitude, fun and daring (to think and do things differently), getting on board and taking the ride .

What… Read more