Virginia Bicycling Federation Identity & Mark

This is what Virginia Bicycling Federation was looking for in their logo design

Dear Designers,

Thanks for your submissions, and for your time spent on this. Unfortunately none of the designs so far are quite what I'm looking for, though 2 or 3 may be on the right track. I should have been clearer about our needs, and relayed that better to Michael. So let's go over what they are.

What's wrong with our current logo?

First, I have no files to work with that I can blow up, shrink down, change color of, etc. All I have is a scan of our Bicycle Friendly decal, and a tiny graphic pulled from our old website. I've tried to clean these up and convert them to vector graphics, without much success.

Second, I am not concerned that it looks dated. As far as that goes, it's a simple, classic design that communicates well what we're about. It would be OK on letterhead, or embroidered on a shirt - fine for the age of print. But it's too fine-lined and fussy to be instantly and clearly recognizable at very small or large sizes - for socia… Read more