Logo Design Project for a new type of online shopping cart

This is what Treatail.com or TReatail.com or Treatail was looking for in their logo design

A new Chicago based company,Treatail.com, (combining Treat and Retail) in the process of developing a new type of shopping cart that offers flexibility for customers and never seen before features for online retailers. A concept I attempted was to use a capital "R" and make it into a shopping cart... still like the concept but my execution was not so great (attempt attached). Open to other ideas. Planning to use blues on the website.


Added 11/21/2011:
Based on feedback and requests, please feel free to provide your own concepts and you may also include aspects of social networking and a global perspective. For those of you that have made this request, please do not be limited by my failed design attempt. Read more