logo for mountain bike (MTB) extreme sport-clothing brand called Antler Racing.

This is what Antler racing was looking for in their logo design

We are looking for a logo for our potential mountain bike (MTB) extreme sport-clothing brand, Antler Racing.

The focus of our brand is the gravity-based braches such as Downhill MTB and Enduro MTB.

Downhill MTB is not just about riding your bike down a mountain. It all depends on your style of riding. Some like racing. Where it’s all about pinning it, pedalling down a rocky section for the fastest time. Then there are the free riders that look for the sickest possible lines. From lines that seem impossible, to lines who just seems fun to ride. Others look for flow, which basically implies trying to ride as smooth as possible, making it look easy.

Downhill MTB is classified as an extreme sport, but it’s not the typical adrenaline junkie who rides. Anyone can ride, and most ride because its fun and gives a feeling of selfachiment. There is always a new way to push yourself. In a bike park you find riders in the age of 5-60.

Enduro MTB is almost … Read more