Logo Design Project

This is what Lumicycle or try Loomies "for the long ride home" was looking for in their logo design

Need to come up with a logo for a leading and very high end Cycle light company that we just aquired. It is called Lumicycle, they are some of the most sought after and expensive products in market (and a very out of date logo and website as they have been trading 16 years). Customers call them "Lumies" so it would be interesting to see ideas for that as well as "Lumicycle" the strap line is " for the long ride home" Should add that all of our products now use LED's so that could come into it somewhere?

So in short
Lumicycle
for the long ride home

Lumies
for the long ride home

Our products get used by some very extreme cyclists as they are best in class so I was maybe thinking of having the "M" in the logo as mountain peaks or something like that. But that is not essential completely open to ideas around this, but we really need something quality.

Take a look at http://www.facebook.com/pages/Lumicycle/111031608930926?ref=ts&fref=t… Read more