Logo Design for Fashion Retail Business

This is what JJ PARK was looking for in their logo design

The Business:
We'd like a logo design for a women's fashion retail business based in London. We're a small business, currently with one boutique-style retail outlet. However we are looking to quickly expand and are working on an e-commerce website that we are planning to launch towards the end of the year.

The business currently sells boutique-style women's apparel, icluding clothes, shoes, bags, scarves and accessories (£50-£250). Please search for "jjpark" in Google images for an idea of the style of clothing.

Taregt Market:
The target market is middle to high income, style-consious, female aged 20+. However, we're looking at some point to expand the product range into men's/children's apparel and homewares, so the logo needs to be flexible enough to accommodate this.

Requirements:
Flexible - we need a mark that will work well both online (website, emails, etc) as well as offline (business cards, comp slips, clothes labels, shop signage, etc).<… Read more