Design the first logo ever for a 25 year old business!

This is what SKIF or Stacy A. Korsgaden Insurance & Financial Services was looking for in their logo design

Overview
Stacy Korsgaden Insurance and Financial Services (SKIF) is a well established business on the Central Coast of Califorina. Stacy has been working in the field for over 20 years and has never had a “brand” logo (aside from the Farmer’s Insurance branding) associated with her business. Can you believe it!! Stacy and her partner have recently acquired a new building, which will be the future home of SKIF. Stacy recognizes that now is the time properly brand her business.

Objective
To develop a logo for SKIF that communicates to the client, trusted and guided advice by use of a nautical element that plays off the abbreviation of SKIF (which is a little boat). The challenge is to develop a logo that can easily be shared with the Farmer’s Insurance logo, which is required as a Farmer’s agent (see attached logo).

Considerations
Please review attached moodboards for inspiration.
Nautical elements: Boats, waves, lighthouse, sunbeams, compass, an… Read more