M.A.D. Popcorn

This is what M.A.D.Popcorn. Make A Difference. was looking for in their logo design

The business is simply involved in the manufacture of popcorn. The point of difference to other manufacturers is that we do the popping in front of the customer, so the product is as fresh (and warm) as possible. Our name is M.A.D. Popcorn (Make A Difference Popcorn). The business gives a certain % of every bag sold to local charity. We encourage the customer to place a token (given to them when they buy a fresh bag) into one of 3 containers each of which represents a different local charity. We then convert the tokens to $ which is given to the nominated charity.

Our thoughts in relation to the logo are along the following lines:

• Make it fun (after all it is called MAD Popcorn!)
• Make it kid friendly (we would also like to use the logo on helium balloons to be given away with the bag of popcorn – great advertising!)
• Make it simple, memorable & easily recognisable / describable
• Make it scalable (it will be used on small stickers to be placed on the… Read more