Re-launching marine insurance adjusting company - looking for energy

This is what a business in United States was looking for in their letterhead design

I am a sole practitioner specializing in the profession of average adjusting. There is an on-line brochure at www.jsssusa.com I am one of only a handful of specialists in this field and I enjoy a fair amount of name recognition, domestically in the US and internationally. My principal markets are the US, the London and Scandinavian insurance markets and shipowners and insurers in Latin America.

The business is a mixture of law, accounting and insurance and my clientele relies on a time-sensitive and accurate work-product, clearly stating an insurance company's liability for a given claim. The identity needs to project gravitas rather than flash.

Since 1998 I have traded as "The Spencer Company" but have also attempted to establish the name JSSUSA.com so that people would visit my website.

I want to implement a single identity across my stationery, business cards and website. I have come to see "The Spencer Company" as rather fatuous, since there i… Read more