Landing Page for an INNOVATIVE Quilt Cover, with "how it works" section

This is what a business in Australia was looking for in their landing page design

Before I describe what I would like, you need to understand these:

1) This is a marketing page. The PRIMARY OBJECTIVE is to collect email addresses.
2) The target audience is 35 year old stay-at-home mums. Appeal to them (so don't throw in gadgets in your design!)
3) Make the design as SIMPLE and CLEAR as you can.

Alright, let's begin!

I've created a company called "Zeazz", and a product called "Easy-On Cover". Zeazz is just a name, but the product is what I NEED to visually explain to the target audience.

Very very briefly, the Easy-On Cover opens on 3 sides, and are bound together by velcro. The primary purpose - is to put a smile on the face of a 35 year old mum every time she changes the quilt cover...

In other words, it makes the chore of changing the cover PAINLESS.

The Easy-On Cover also has strategically placed velcro pieces on the underside (refer attached picture). These velcro pieces hold the quilt in pl… Read more