Label design for small batch peanut butter company

This is what a business in Australia was looking for in their label design

We are wanting to update our label to really stand out on the shelf.

The previous brief has caused a bit of confusion as to what we were looking for, so I have updated with a simple design we have made ourselves as a guide.

I have attached a design that I like with bold lettering and vintage orange/red background. That is how I would like the front label to look. Please feel free to fix spacing issues etc.

The back label needs to compliment the front and must include all the info from the old label (named label draft in files) apart from the middle section with the old logo. If the 'whats all this about' can't fit then I'm happy for that to be left off as well.

So the label will be in two parts. the front measuring 80mm x 80mm and the back 60mm x 60mm .

Any questions, please reach out. Thank you. Read more