Fun, cool, simple, hip logo design for a kids streetwear fashion brand.

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This customer received 32 logo designs from 15 designers. They chose this logo design from kotryna as the winning design.
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Logo Design Brief
My name is Jo DeGuzman and for the longest time I've been searching for the perfect person to design my logo for my kids fashion line. Let me give you some background on what I am trying to do. My son Regan was born in January and I noticed when I had to buy him clothes everything had to have a monster on it or some kind of "cute" design. I was looking for things that were more simple and things I would wear. So, I decided to go in my own direction and make things I would wear for children. The name of the brand is "FUTURE HEARTBREAK". I was trying to use infrared as the color for the heart, yellow for the "Heartbreak" and black for everything else. I would like it to be simple and clean. I really like to get inspiration from sign painters for font looks. I did a couple of other samples myself which I attached. I got my inspiration from the Titan symbol of Zeus holding a lightning bolt. I would like the the hand to actually hold the "heartbreak" which would fit in the heart behind it to show a broken heart. Hope this helps.
Thank you for your time and I hope to hear from you soon. :)
Target Market(s)
Kids, Cool hip parents
Industry/Entity Type
Fashion
Logo Text
Future Heartbreak
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- attached a couple of samples
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Heart must be infrared red, Heartbreak must be yellow. Animated hand must be holding "Heartbreak"
Should not have
- Not readable font, generic fonts