Sports Hydration Supply Company needs a logo

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This customer received 74 logo designs from 19 designers. They chose this logo design from Artisy as the winning design.
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Logo Design Brief
We need a logo design for a new company based in Houston, TX called "Frio-Hydration". We sell sports related hydration products such as coolers, ice chest, and hydration units. Hydrating athletes is paramount and we offer the toughest and most cost effective hydration products on the market. We would like to get a logo that takes the following in to account:
Sports
Hydration
Toughness
Modern
Sleek
Ice or Water
The final design should communicate hydration, toughness, and something to play off of "Frio" which means "Cold" in Spanish. All color options will be considered.
Updates
Look at my uploaded files. I tried to add some more logos showing what I'm looking for. Thanks again! Added Friday, February 13, 2015
Target Market(s)
Coaches and Athletic Trainers, and parents of athletes.
Industry/Entity Type
It Company
Logo Text
Frio-Hydration
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Athletic Related fonts
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sleek, Modern, and athletic related design. Easily readable.
Nice to have
- I would like to see a logo that relates to sports and when people look at it they think sports and hydration. I would also like to see the logo portray Texas or toughness in some way.
Should not have
- I dont not have any request here at this time.