• US$320

• 74 designs

• 23 designers

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Logo Design Brief

Our company [based in Tehran] (Atlas Ideno Systems LLC) is introducing a new line of Herbal Teas under the brand name (CHIDENO) in late March 2015. We have 5 different products, whose bases are:

1. Green Tea, 2. Cowslip (purple), 3. Hibiscus (red), 4. mint, 5. Cinnamon & Lavendar

While it is difficult to achieve, we are looking to have a logo which is modern (subtle colours underlying our tea themes above) as well as catering to a broad spectrum of consumers (age 18-50), with a focus on female consumers. The product is relatively expensive to our competitors and is thought to be a luxury brand of teas. We would like to see designs that focus on the colours of our base products (above) as well as underline healthy living and natural products in general (i,e, Leaves are overdone in the industry but could be 'part' of the design. The final design should consider above description and communicate health, happiness, exclusivity, and beauty. Our most important destination markets are Iran (which if possible has very very subtle "Persian" themes as well as Western Europe!

Thanks in advance,

JHS

Target Market(s)

18-35 as well as 45-65 Age group, mostly female in the medium to high income class. This is marketed both in Iran (Have a Persian feel to it) as well as in Western Europe. For Western markets, the exotic oriental, persian look (yet modern) is a selling point! demographics similar in both destination markets

Industry/Entity Type

Catering

Logo Text

Chideno

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Arial

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Brand name in both Englih as above and in persian, so two versions, one in Persian and one in English would be optimal.
• 1. English: Chideno
• 2. Persian: چیدنو
• Different colours which play on the product platforms (Numbered in the Project Description)
• Incorporate health and nature into the logo design (however noting leaves for tea are overdone)

Nice to have

• very little influence from Persian Miniature paintings (very very subtle) would be nice and would be interesting to see options but this is low priority. However if any human figure is used, it should be fully clothed.

Should not have

• Any profanity
• Any religious imagery or symbols

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Files

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