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Logo Design/Brand Identity Project for Bar/Nightclub
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This customer received 2695 logo designs from 592 designers. They chose this logo design from Stratt as the winning design.
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US$1400
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Logo Design Brief
Need a Negative Space logo for a new concept Bar/Nightclub. We are going to combine the 2 concepts of a bar and nightclub into one place. The feel and look of the place will be fun, upscale with class, laid back and without the darkness and "douchebag feel" of a nightclub. The name of the place will be FLUXX our slogan will be eat.drink.dance. The idea behind FLUXX is that we will be in a constant state of fluctuation in regards to theme. We do not want to be labeled a "hip hop club" or "techno club" or "Rock bar" etc, etc. We want to be all of those things at one point or another. Design of logo needs to be one of a kind, just like the concept. Needs a wow factor but also Be easy to remember. Logo must make use of negative space to convey a hidden image that relates to the theme. Some GREAT examples are found here http://www.boredpanda.com/negative-space-logos/ Do not want gradient logos. Need something that will be easy enough to use in multiple marketing applications. Print, web and also embroided onto uniforms. In a rush so time is of the essence.
Updates
I increased the budget another $500. I am willing to pay for quality and if some of the top designers don't think it's enough then let me know and I may be able to adjust a little more. I will pay for quality but will also insist on getting quality. Here is the kind of feel we are going for without the video games. http://kungfusaloon.com/houston/
Added Monday, February 25, 2013
So some of the feedback I am getting from a dew designers is that creating a Negative Space Design Logo with one word is a little more difficult. We would consider Logo Designs with the words "Fluxx Room" or "The Fluxx Room"
Added Wednesday, February 27, 2013
I just added a picture in the brief that can be found here http://brandcrowd.com/gallery/brands/pictures/picture13268727832102.png This is a good use of negative space and with a little modifying of the font can be used for FLUXX ROOM. Still not seeing any quality designs here as of yet.
Added Thursday, February 28, 2013
Project Deadline Extended
Added Saturday, March 09, 2013
Project Deadline Extended
Added Thursday, March 14, 2013
Project Deadline Extended
Added Wednesday, March 20, 2013
Still have not found one that works all the way. Would like to see some designs with XX as the logo like the Hakkasan logo found here Look forward to your designs.
Added Wednesday, March 20, 2013
Also orange is for sure our accent color so that can be incorporated also
Added Wednesday, March 20, 2013
Project Deadline Extended
Added Wednesday, April 03, 2013
Project Deadline Extended
Added Wednesday, April 03, 2013
Target Market(s)
Nightlife, females
Industry/Entity Type
Marketing
Logo Text
FLUXX or FLUXX ROOM AND YOU CAN ADD SLOGAN eat.drink.dance IFYOU WANT
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Need to have a negative space design preferably in the "XX" or the U. But anything creative would be great also. http://www.boredpanda.com/negative-space-logos/ Negative space logo can be a separate image if its related to theme.
Nice to have
- Hidden message or picture like these http://shine.yahoo.com/work-money/can-you-spot-the-hidden-images-in-these-famous-logos-2528093.html
Should not have
- Gradients, female silhouettes.
