• €120

• 94 designs

• 50 designers

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Logo Design Brief

Hi, I'm looking for a talented designer that will help us build our new brand identity by designing our first logo. DJAKK is a web gaming platform that will connect people to brands (local or national) by matching their own interests with the campaign criteria's.

Our platform will be very personal. Our users will always play with advertisers that match with their criteria's. We will invest a lot in geolocalisation so that users can check which local brands of the same area gives them a great deal.

Example A : Jessica is 35, she has 33 years old and 2 small children. She loves beauty, massage and family activities. She lives in the countryside and spent her time with her daughters. Member of DJAKK, she has defined which kind of brands she wants to play with. Then, only beauty and spa centers will be displayed on her page. Depending of the activity, she can play with one or more brands. But it will always depend of her profile. If we have a skydiving campaign, she won't see it as she didn't specify she liked that.

DJAKK is a mix between Tinder (criteria's matching) and Groupon (online community and deals). The difference here is that people will always play and never buy anything. DJAKK is related to the famous dog Jack Russell, a good partner in life that loves to play with lots of energy. Our communication will be very personal and warm. We want people adopt DJAKK as their friend because we only give them good moments in life.

The DJAKK logo has to be clean and fun. People (users & brands) need to remember it easily. The logo has to be strong and neutral because we'll certainly work with famous brands and they won't agree to work with us if our brand identity is too hard, too young or too artistic. We currently have no baseline but it's in progress. It should express the values of the platform : matching interests, brand experiences, etc.

Please find here cool logos I really like. They are modern, actual and clean. You should think about a logo that you would be proud of. If you could invest in a full street ads, you'd like people to stop in front of it.

Target Market(s)

B2C : Web Users - People who love to play online to brand contests or special deals.
B2B : Local or National Brands looking for a new reach and targeted communities.

Industry/Entity Type

Communication

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Easy to manage and to remember

Should not have

• Too artistic or craft design.

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Files

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