Traineeship Flyer Design Project
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This customer received 81 flyer designs from 15 designers. They chose this flyer design from Purple Hearts as the winning design.
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Flyer Design Brief
Requirements:
• 1 x A4 page flyer (double sided)
1st page; target market 15-19 yr old, looking for young/fresh, exciting, eye catching
2nd page: same look/feel – target market – parents/person to determine if there is value to devoting energy to this qualification (potentially less busy in design)
• Use of high quality logos: 1. Performis 2. Nationally recognised training logo
Ideally wanting to keep amount of copy to the page layout as attached, although designer is free to interpret the layout of copy on each page, although Performis will accept alternative presentation if designer sees new way to combine information
• Performis does not have a set colour palette so there are no restrictions/guidelines to follow
Updates
Hi, All files including brief and logos have now been updated.
Added Tuesday, February 26, 2013
Project Deadline Extended
Reason: Hi everyone
Please refer to design submission below for the only design that was deemed to cover off on the brief as the starting point - in regards to producing a design that appeals to target market of young person (15-19) in regards to self selecting to take up further study
Design #: 1528020
Date Added: 6 days ago
From: elliem
Added Monday, March 11, 2013
Hi everyone
Can you please view the 3 remaining designs that are in contention (out of 30+ submitted) - Design 1528020 ; 1510098; 1510087; I will be providing additional feedback to these designers, as that come closer to the mark of appealing to younger "potential trainee" - the collateral needs to make the young student want to pick up the flyer (eye catching/interesting) and then be motivated to want to self elect - "beg parents" to take up the option. **PLEASE NOTE - I have uploaded a colour swatch now, and would appreciate if desgins could use these colours (not a requirement to use base colours of blue a silver as base if an exciting image needs to come from leaning on "secondary colours" (brighter) as being the predominant colours.
Many thanks, appreciate being able to see such an active community of designers involved in this website
Added Monday, March 11, 2013
Target Market(s)
1st page; target market 15-19 yr old, looking for young/fresh, exciting, eye catching. same look/feel – target market – parents/person to decide on
Industry/Entity Type
Training
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.