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Modern, simple flyer design to be used in a mail-out context.
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This customer received 14 flyer designs from 7 designers. They chose this flyer design from alessandroevge as the winning design.
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A$130
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14 designs
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7 designers
Flyer Design Brief
Hello. We are looking for a modern flyer design for our company based in South Australia called ABS POS Systems, to create immediate interest and cause a retail store to call or email us about our complete touchscreen point-of-sale (POS) system.
We have been supplying Australian retailers with innovative and cost effective POS solutions for over 20 years. Our message has been: Save hours per week with a complete RetailTouch POS system starting at $53/week. RetailTouch can readily more than pay for itself and with the current finance promotion "2 months deferred" payments, now is a great time to take this productivity and profit step for your business.
Our predominant company colours are yellow/gold and blue - please see our brochure at http://retailtouch.com.au/cms/pdfs/Retailtouch%20Brochure.pdf.
We’re looking for a simple, uncluttered flyer with a clear message, maybe 5 features and 3 benefits, that raises curiosity/interest and gets the store person to call us. The initial design could include generic headings and text for these points. Initially it’s the overall look that we’d like concepts for.
The flyer should communicate that our POS system will save the store owner time, for example “enjoy more time for yourself”, while providing more control over the business, for example with stock control and great reports, plus cost savings through more efficient staff times and better management data, and more sales through easy customer incentives - so RetailTouch, just used normally, will more than pay for itself. In other words instead of being a cost, it’s an investment with great returns.
A complete 1 POS system with hardware, software, setup, training and on-going support is $53/week and will save and generate more than that, with increased Gross Profit generated through our smart software features.
Our preferred formats are Photoshop, InDesign or Illustrator as we will need to be able to regularly update the features and benefits, with timely messages such as new finance offers, or for end-of-year, seasonal, etc. We’d prefer vector graphics and PNG photos to maintain edit/save quality. Finally, could the submissions include any fonts that are used.
Thanks and regards, Alex.
Target Market(s)
Stores with old-fashioned cash registers, since a RetailTouch touchscreen PC-based POS system will save time and generate more GP (gross profit).
Industry/Entity Type
Investment
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A clean, visually uncluttered overall look. For logo, images and colours please see http://retailtouch.com.au/cms/pdfs/Retailtouch%20Brochure.pdf. These can be used as concept/example images if desired and we can replace them with high resolution versions as needed.
Nice to have
- A visually simple and uncluttered flyer with a main image (eg. our point-of-sale unit), 5 lines leading to 5 smaller captioned images of 5 key features (for example Easy POS Layouts. Auto Promo Display. Easy Mix & Match Deals. 24/7 System Support. Stock Control & Auto Reports), plus a main 2-part eye-catching message (eg. Complete System from $54 per week. $0 for 2 months), and 3 mid-sized eye-catching benefits (eg. More time for yourself. More $$$ in your till. Control all parts your business).